_
Hey đź‘‹
I'm Izak and I've spent the past decade working as a full-stack digital marketer & web developer. I plan, build, and scale revenue‑driving web experiences across development, SEO, PPC, and lead gen–all data-driven with analytics.
- Increase Conversion Rates
- Reduce Customer Acquisition Costs
- Grow Your Revenue
</About>
Full‑stack marketing with a performance mindset
I blend frontend development with performance marketing. I’ve led rebrands, shipped fast booking sites, and run campaigns with 600-700% average return on ad spend.
Most recently, as Head of Marketing at Live For Today, I helped the team double in size, both in headcount and revenue—through a refreshed brand, high-converting booking site, and data-driven growth.
Now I'm also the co-founder of 53 Degrees—an all-in-one toolkit for outdoor operators that brings together product thinking, UX and performance to solve real problems for real operators.
While working at Live For Today, I wanted to solve a problem we kept encountering: outdoor operators juggling too many tools. We’re building a simple, fast toolkit on Next.js/TypeScript with a Convex backend—focused on reliability, speed, and the real workflows operators use every day.
I start with the business model, map the buyer journey and analyse the data. Then I design the smallest useful solution, ship fast, and measure with clear analytics. I aim for fast pages, accessible UI, and focused creative.
I prioritise the highest‑impact levers first, typically landing pages, speed, and tracking, to get results in weeks not months. I test simple hypotheses against real behaviour and let the data guide the next steps. Creative and code move together.
The output is a reliable, repeatable growth loop: research → build → measure → learn → scale.
</Services>
Get results in weeks, not months
I blend modern frontend development with data driven content and marketing strategies to get results faster.
From building performant apps to crafting visuals and copy that convert, I deliver end‑to‑end digital experiences—designed, shipped, and optimised for growth.
On the product side, I build with Next.js/Nuxt and scalable data layers (Convex, Supabase, Postgres). I prioritise UX, accessibility, and maintainability to ship reliable, high‑performing features fast.
Beyond code, I drive results with strategy, SEO, paid ads, and impactful content, iterating with analytics to lift return on investment.
Website Performance & Growth Audits
Web Development (Single Page, Multi-Page & E-Commerce)
SEO (Technical & Content Driven)
PPC (Paid Search & Social Campaigns)
Lead Generation (Email, Copywriting & Creative)
Analytics, Reports & Conversion Rate Optimisation
</Projects>
My recent work
A snapshot of my standout projects—each solving real problems with thoughtful design and execution.
The brand and website were dated and slow, which depressed bookings and made campaigns expensive.
I led a full rebrand and design system, launched a fast, intuitive booking site with robust tracking, and built a performance engine across search engine optimisation, pay per click advertising, and conversion rate optimisation. Campaigns averaged around 700% ROAS, doubling the size of the company within my first year in both revenue and headcount.
</Contact>
Work with me
Whether you have a project, job role or collaboration in mind or just a question–drop me a line and I'll reply within one business day.