So you have a business, creating products and selling services. Using social media, email marketing & promoted posts, you have managed to grow a strong foundation of customers & fans. Now, you are thinking of ways to continue this growth, while providing more value to your clients.
This is where video marketing can help!
People love watching videos.
In 2019, video will account for 80% of all internet traffic. This medium serves as a way to emotionally connect with your target audience, sharing your story.
Video Helps You To Sell
We have all been there, looking for software to help us run our businesses accounts with more ease. Purchasing new equipment to help take the quality of our work to the next level. Wishing these companies would have a short video explaining their product or service.
90% of customers say that video played a key role in their buying decisions.
This is because the majority of people would much rather watch a 1-minute video, than read multiple paragraphs of text.
If they say pictures are worth 1,000 words, then 1-minute of video is worth 1.8 million words.
If a video is shot at 30FPS, that’s 30 photos per second, or 30,000 words. Giving us 1.8 million words in 1 minute of video.
Furthermore, simply mentioning the word ‘video’ in the subject of an email will increase its open rate by 19%.
Your customers. Love. Video.
There are many different types of videos that you can use in your marketing strategy. Each with their own style, theme and place.
We will be sharing more videos with you very soon that will explain this process, and how you can develop a strong and effective strategy for your brand.
Infographic From: Digital Information World